Born in China. Shaped in California. Now finding home in Ireland. Moving across the world taught me a vital lesson: the best experiences are built on empathetic perspectives.

With a BA in Psychology and an MSc in Design, Business, and Technology from the University of Southern California, I play matchmaker between product development and marketing strategy. Having a natural instinct for storytelling and understanding consumer behavior cuts through digital noise to create experiences that feel genuinely human.

Crystal Yi Yang Li

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Experience

Digital marketer

Bruit

Now

Product marketer

Travelsist

2024/25

Marketing strategist

Beltways

2024

Design strategist

Ernst & Young

2022

Web designer

Colorful Minds

2021

UI/UX designer

Thready

2019

Contact

If you're a big thinker ready to tinker, let's chat!

Magnetic repel image
Born in China. Shaped in California. Now finding home in Ireland. Moving across the world taught me a vital lesson: the best experiences are built on empathetic perspectives.

With a BA in Psychology and an MSc in Design, Business, and Technology from the University of Southern California, I play matchmaker between product development and marketing strategy. Having a natural instinct for storytelling and understanding consumer behavior cuts through digital noise to create experiences that feel genuinely human.

Crystal Yi Yang Li

[

scroll

]

Experience

Digital marketer

Bruit

Now

Product marketer

Travelsist

2024/25

Marketing strategist

Beltways

2024

Design strategist

Ernst & Young

2022

Web designer

Colorful Minds

2021

UI/UX designer

Thready

2019

Contact

If you're a big thinker ready to tinker, let's chat!

Magnetic repel image
Born in China. Shaped in California. Now finding home in Ireland. Moving across the world taught me a vital lesson: the best experiences are built on empathetic perspectives.

With a BA in Psychology and an MSc in Design, Business, and Technology from the University of Southern California, I play matchmaker between product development and marketing strategy. Having a natural instinct for storytelling and understanding consumer behavior cuts through digital noise to create experiences that feel genuinely human.

Crystal Yi Yang Li

[

scroll

]

Experience

Digital marketer

Bruit

Now

Product marketer

Travelsist

2024/25

Marketing strategist

Beltways

2024

Design strategist

Ernst & Young

2022

Web designer

Colorful Minds

2021

UI/UX designer

Thready

2019

Contact

If you're a big thinker ready to tinker, let's chat!

Magnetic repel image